Insights and Data
In a recent revelation, CRM marketing solution provider Optimove has disclosed its newest insights regarding bettors' wagering intentions for Euro 2024. The report, compiled meticulously by Optimove Insights, delves into the wagering and communication preferences of the typical European customer.
Betting Behavior and Preferences
The findings are quite revealing, showing that a significant majority of bettors (58%) display active betting behavior, placing bets on one or more games weekly. Notably, 29% of bettors wager on several games each week. An impressive 76% of respondents place at least one bet a month.
When it comes to the types of bets favored, over/under bets top the list, attracting 46% of bettors. Prop bets closely follow at 39%, while parlays round out the top three at 35%.
Bettors show varied preferences for the types of games they bet on. A substantial 57% of bets are placed on Champions League and European tournaments. This is closely followed by 54% of bets being placed on national league season games, 48% on national tournaments or friendly matches, and 46% on national cup games.
Euro 2024 Betting Trends
Looking forward to Euro 2024, a staggering 84% of bettors plan to place bets on the tournament, regardless of whether their national team is participating. Live betting during games has garnered tremendous popularity, with 83% of bettors opting for this dynamic form of wagering.
The report underscores that player performance is the predominant factor influencing a bet, with 52% of respondents highlighting its importance. Expert analysis and betting promotions also carry substantial weight, each affecting 47% of bettors.
Marketing Challenges
However, the insights also illuminate some challenges in the industry. Many respondents revealed that they have abandoned specific platforms due to an overwhelming influx of marketing messages or irrelevant content. This serves as a critical reminder for sportsbook operators to refine their communication strategies.
Industry Implications
The revelations from this report offer a clear guide for sportsbook operators aiming to enhance player loyalty and optimize customer lifetime value. A spokesperson from Optimove noted, "The results of this report provide a clear guide for sportsbook operators to deepen player loyalty and optimize customer lifetime value." They further emphasized, "Euro 2024 is an incredible opportunity for operators to build even deeper relationships with both current and new players."
In summary, the insights provided by Optimove offer a valuable roadmap for sportsbook operators. By understanding bettors' preferences and behaviors, operators can tailor their offerings to better meet customer expectations and strengthen their market position ahead of Euro 2024.