In a landmark moment for sports memorabilia enthusiasts, the jersey worn by LeBron James during his iconic "The Chosen One" photoshoot for Sports Illustrated in 2002 is slated for auction in Hong Kong this September. The much-anticipated event is set for September 28, with the jersey expected to fetch between $1 million and $2 million. This impressive valuation marks a significant increase from its previous auction prices, reflecting the growing legacy of one of basketball’s greatest figures.
A Piece of Basketball History
This particular jersey has seen its value soar over the years. It was last sold for $512,200 in a 2021 auction, a substantial jump from the $187,500 it garnered in 2019. The jersey carries not just the sweat of a young basketball prodigy, but also the hopes and dreams of the then-high school junior who would go on to dominate the NBA. LeBron James, now 39 years old and entering his 22nd NBA season, declared for the 2003 NBA Draft the year following the photoshoot and was selected No. 1 overall by the Cleveland Cavaliers.
From Photoshoot to Icon Status
Michael LeBrecht, the photographer behind the legendary Sports Illustrated shoot, reminisces about the moment. "The last time I saw this jersey was probably the time that I shot it in the locker room at St. Vincent-St. Mary," LeBrecht recalls. LeBron wore the jersey during a pivotal game in his junior season, where he scored an impressive 32 points. This performance, coupled with the prophetic photoshoot, marked a defining moment in his burgeoning career.
LeBrecht’s anecdotes reveal the simplicity and spontaneity that belied the historic significance of the shoot. "This was the first time I shot LeBron. Just kind of a simple setup. I had him dunk the ball at least 40 times. Got him praying to make the NBA, and then I just felt like, 'OK, let's get a little bit more animated.' He's posing, I'm like 'just reach out like this,' and then I'm like, 'give me a woo!' And he's like, 'woo!'"
The Impact of "The Chosen One"
The cover of the 2002 Sports Illustrated issue, emblazoned with the headline "The Chosen One," has since become one of the most enduring images in sports history. LeBron himself has repeatedly reflected on its significance as a major turning point in his life. For LeBrecht, revisiting the jersey decades later is a surreal experience. "You look back and you don't realize, it was a real turning point. It's surreal," he says.
Adding a touch of humor, LeBrecht also shares his only regret from that day. "What's f---ed up is I didn't ask to take the jersey home after the shoot," he admits, acknowledging the immense value and iconic status it would achieve.
Legacy and Future
LeBron’s journey from a high school prodigy to an NBA legend is punctuated by numerous accolades, including his recent gold medal from the 2024 Paris Olympics. This jersey isn’t just a piece of cloth; it’s a symbol of the relentless drive and extraordinary talent that has shaped his career. The auction in Hong Kong presents a rare opportunity for collectors and fans alike to own a tangible piece of this history.
For now, all eyes are on the auction block, waiting to see just how high the bids will go. As the jersey stands poised to fetch a record-breaking sum, it serves as a testament to LeBron James’ enduring legacy and the indelible mark he has left on the world of sports.