White Sox Stadium Prepares for Name Change: Rate Field to Debut in 2025
In an era of ever-changing sponsorships and branding deals, the iconic home of the Chicago White Sox is set to undergo another transformation. Guaranteed Rate Field, known as such since 2017, will take on its new moniker as Rate Field beginning in 2025. This change reflects the company's recent decision to simplify its name by dropping "Guaranteed."
The Chicago White Sox and Rate have enjoyed a fruitful partnership, underscoring a shared dedication to the city and its passionate sports enthusiasts. Brooks Boyer, the White Sox’s chief revenue and marketing officer, articulated this sentiment: "Rate has long been a valued naming rights partner, sharing the White Sox passion for the Chicago community and sports fans near and far. Like the White Sox, Rate is rooted in Chicago and committed to providing elite service to its customers."
A Storied Legacy
Opened in 1991, the stadium has been a staple for Chicago baseball fans for over three decades. Initially christened Comiskey Park II, the venue honored Charles Comiskey, the founding owner of the White Sox, a nod to its predecessor, the historic Comiskey Park. This name held until 2003, when it transitioned to US Cellular Field. Thirteen years later, Guaranteed Rate stepped onto the scene, ensuring that the stadium's identity evolved alongside the team and fans.
The forthcoming name change continues this tradition, as the stadium adapts to the landscape of corporate sponsorships and branding. Moreover, the stadium still figures prominently in the plans of the White Sox, with the team's lease remaining intact through the conclusion of the 2029 season. This extended tenure assures that the beloved park will continue to be a key part of the Chicago sports scenery.
Looking to the Future
While the backdrop of sponsorships and stadium nomenclature shifts, the White Sox organization has made significant roster moves as well. Following a challenging 2024 season, which saw the team finish with a staggering 121 losses, strategic adjustments are underway. Notably, the White Sox have traded promising young talent Garrett Crochet to the Boston Red Sox, signaling a recalibration aimed at future growth and success.
This ambitious approach is indicative of the club's desire to rekindle its competitive spirit and re-engage with its loyal fanbase. The potential for a surprise rebound injects an element of anticipation and excitement as the team prepares for the changes on and off the field.
Engaging Fans at Rate Field
Amid these developments, the White Sox continue to emphasize the fan experience as a central component of their identity. Boyer expressed enthusiasm about the ongoing partnership and future prospects, stating, "We look forward to welcoming fans to Rate Field to enjoy our ballpark experience, creating lasting memories for fans for years to come."
The stadium's rebranding to Rate Field represents more than just a name change—it's a testament to the enduring connection between the team, its fans, and its corporate partners. With the next chapter set to unfold in 2025, the White Sox remain committed to cultivating an inclusive and memorable atmosphere for all visitors.
As Chicagoans and baseball enthusiasts prepare for Rate Field's introduction, the broader context of the team's evolution and strategic moves offers a narrative rich with history, ambition, and hope for brighter days on the baseball diamond.